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Privacy policy

Author: 西辰web Release time: 2026-07-08 09:10:12 View number: 27
Last Updated Date: July 13, 2026
Effective Date: July 13, 2026
Data Controller: xicheng web(hereinafter referred to as "we", "us" or "our")
Applicable Platform: [Official Website / Mini Program / APP / Store Link]

1. Introduction & Policy Statement

This Privacy Policy clearly explains how we collect, store, use, share, transfer and protect your personal data in the operation of cross-border e-commerce business, including commodity sales, order fulfillment, logistics distribution, after-sales service and membership services. It also clarifies your legitimate rights and interests regarding your personal data.
This policy is formulated in accordance with the Personal Information Protection Law of the People's Republic of China, E-Commerce Law of the People's Republic of China, the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and other mainstream global data protection laws and regulations. It applies to all domestic and overseas users who access and use our platform services.
Your access to the platform, account registration, order submission, information retention and continued use of our services constitute your full understanding, acceptance and voluntary consent to all terms of this Privacy Policy. If you do not agree with any clause herein, please stop using all platform services immediately.

2. Scope and Methods of Personal Data Collection

We only collect personal data that is necessary for the operation of our cross-border e-commerce business and will not collect any irrelevant sensitive information. We obtain your data through active submission by you and automatic system collection.

2.1 Data You Actively Submit

  • Account Registration Data: Username, mobile phone number, email address, login password, nationality/region information (for cross-border service adaptation).
  • Transaction & Order Data: Consignee name, contact number, domestic and overseas delivery address, purchased product information, transaction amount, payment vouchers and invoice information.
  • Customs Clearance & Logistics Data: ID card information, passport information, taxpayer identification number and other necessary customs clearance information voluntarily submitted by you for cross-border declaration, customs clearance and international logistics delivery, which is only used for customs verification and order fulfillment.
  • After-sales & Consultation Data: Texts, pictures, videos and communication records provided by you during customer service consultation, after-sales support and return/exchange applications.
  • Membership & Marketing Data: Contact information and preference data reserved by you when you voluntarily subscribe to activity notifications, coupon updates and new product information.

2.2 Automatically Collected Data

  • Device & Access Data: Device model, operating system, IP address, browser type, unique device identifier, access time, browsing records and click behavior records when you visit our platform.
  • Cookie & Log Data: We use Cookies, website logs and other technical tools to collect your browsing preferences, access frequency and page stay duration, aiming to optimize user experience, ensure account security and prevent transaction risks. You may disable Cookies via browser settings; however, some platform functions may be unavailable accordingly.

3. Personal Data Usage Rules

All collected personal data shall only be used for the following legitimate and necessary purposes, and shall not be used beyond the scope of your authorization:
  • Complete account registration, login and identity verification to ensure normal and secure use of platform accounts;
  • Process your orders, including product delivery, cross-border customs clearance, international logistics distribution, order tracking and after-sales return/exchange services;
  • Verify transaction information, complete fund settlement, issue invoices and handle transaction disputes;
  • Respond to your consultations, complaints and after-sales rights protection requests;
  • Optimize platform functions, interface design and product recommendation algorithms to improve shopping experience;
  • conduct risk monitoring, anti-fraud, anti-scanning and illegal transaction prevention to ensure platform transaction security;
  • Comply with domestic and overseas legal obligations as well as customs and tax supervision requirements;
  • Push new product updates, preferential activities and service notifications with your separate authorization.
We will not use your personal data for unstated purposes. If we need to adjust the data usage scope, we will publish a notice in advance and obtain your renewed consent.

4. Data Sharing & Disclosure Rules

We will never sell, rent or transfer your personal data for commercial purposes. We only share your data in a limited and conditional manner under legitimate scenarios, and all third-party partners are bound by strict data confidentiality agreements.

4.1 Sharing with Authorized Third-Party Service Providers

To ensure the normal fulfillment of cross-border business, we may share necessary data with the following service providers, all of whom have signed data protection and confidentiality agreements with us:
  • Logistics and freight forwarding companies: Share recipient and order information for international transportation and delivery;
  • Customs and clearance service institutions: Share identity and order information for cross-border customs declaration and verification;
  • Payment institutions and financial service providers: Share transaction information for fund settlement, payment verification and risk control;
  • Technical operation and maintenance service providers: Share device and log data for platform operation maintenance and security protection.

4.2 Mandatory Legal Disclosure

We may disclose your personal data if required by applicable laws, judicial authorities or regulatory departments, or when necessary to protect public interests and legitimate rights and interests of users and the public.

4.3 Disclosure with Your Consent

Any other data sharing or disclosure to third parties will be conducted only with your explicit separate consent.

5. Cross-Border Data Transmission

As a global cross-border e-commerce platform, our services cover multiple countries and regions worldwide. Your personal data may be transmitted to overseas institutions, servers or regulatory authorities (including Hong Kong, Macao and Taiwan regions of China) due to business needs. The cross-border transmission rules are specified as follows:
  • Transmission Purpose: Solely for international logistics fulfillment, cross-border customs clearance, overseas order processing, after-sales service and regulatory compliance declaration;
  • Transmission Guarantee: All cross-border data transmissions strictly comply with China's data exit regulations and local overseas data protection laws. We have signed data protection agreements with overseas partners and established standardized data security management mechanisms;
  • User Consent: Your use of our cross-border shopping services constitutes your consent to necessary cross-border data transmission for order fulfillment. Any unnecessary cross-border transmission will require your separate consent;
  • Overseas Data Retention: Overseas recipients may only retain your data within the period required for business fulfillment and legal compliance, and shall not use the data for other purposes.

6. Data Storage & Security Protection

6.1 Data Retention Period

We retain your personal data only within the scope of business necessity and legal requirements. Transaction and fulfillment data will be retained for no less than the statutory compliance traceability period. Account data will be cleaned in accordance with regulations after you cancel your account. Temporary log data such as Cookies will be automatically cleaned regularly. Data beyond the retention period will be anonymized, desensitized or destroyed.

6.2 Security Protection Measures

We adopt industry-standard technical and organizational security measures to fully protect your personal data and prevent data leakage, tampering, loss and abuse:
  • Adopt encrypted transmission, data desensitization and hierarchical permission control technologies to protect user data;
  • Establish internal data management systems, restrict employee data access permissions and sign universal confidentiality agreements;
  • Conduct regular system security inspections, vulnerability repairs and security training to prevent network security risks;
  • Establish a data security emergency response mechanism. In the event of a data security incident, we will take remedial measures immediately and notify regulatory authorities and users in accordance with laws.
You shall properly keep your account passwords, verification codes and other private information. We shall not be liable for data leakage caused by your improper operation or intentional information disclosure.

7. User Rights Regarding Personal Data

In accordance with global data protection laws, you enjoy the following legitimate rights. You may exercise your rights via the contact information specified in this policy:
  • Right to Access & Know: You have the right to inquire and obtain your personal data and data processing records retained by us;
  • Right to Rectification: You may apply to correct or supplement your inaccurate or incomplete personal data;
  • Right to Erasure (Right to be Forgotten): You may apply to delete your personal data when the data processing is unnecessary, you withdraw consent or the data is processed in violation of regulations;
  • Right to Account Cancellation: You may cancel your platform account at any time. After cancellation, we will stop data processing and clean up relevant data in accordance with laws;
  • Right to Withdraw Consent: You may withdraw your consent for data collection, usage and cross-border transmission at any time. Withdrawal will not affect the legality of previous data processing;
  • Right to Restrict Processing & Data Portability: You may apply to restrict data processing or obtain your personal data in a portable format under legal conditions;
  • Right to Complaint: You may file a complaint with us or local regulatory authorities if you have objections to our data processing behaviors.
Application Method: You may submit your application via [Customer Service Email / Online Customer Service]. We will verify your identity and respond to your request within 15 working days free of charge.

8. Minor Data Protection

Our platform is oriented to adult global consumers and does not provide services for minors. If you are under the age of 18, please use our services and submit personal information only with the consent and supervision of your guardian.
If we accidentally collect personal data of minors, guardians may contact us at any time, and we will verify and delete the relevant data immediately to protect minors' privacy rights.

9. Policy Update & Announcement

We may revise this Privacy Policy timely due to business adjustment, legal updates and regulatory requirement changes. The revised policy will be prominently published on the platform homepage and user center with updated effective date.
Your continued use of platform services after policy updates constitutes acceptance of the revised terms. If you do not agree with the updated content, you shall stop using all platform services.

10. Disclaimer

We shall not be legally liable for personal data leakage or losses caused by the following circumstances:
  • Data risks caused by users' active information disclosure, account sharing or improper operation;
  • Data leakage caused by force majeure or malicious third-party behaviors such as network attacks, virus intrusion and system failures;
  • Information disclosure caused by mandatory disclosure in compliance with judicial and regulatory requirements;
  • Data problems caused by third-party platform and partner violations, provided that we have fulfilled our supervision and confidentiality obligations.

11. Contact & Complaint Channels

If you have any questions, suggestions or complaints regarding this Privacy Policy and data protection issues, please contact us via the following channels:
Email: admin@qq.com
Phone: 18888888888
Address: guangdongshenzhen
We will accept and handle your requests and complaints in a legal and compliant manner.
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